Business owners can become disheartened when they discover their digital marketing campaign isn’t delivering results. This is common, as the Internet is inundated with new digital content daily. As a result, it’s difficult to stand out from the crowd and reach your target audience. Fortunately, there are some savvy tips and tricks which can help business leaders to optimize outreach of their digital marketing campaigns. Curious to find out what they are? Read on…

Create a Blog

For many years, the power of a good business blog for growth online was underestimated. Digital marketers now recognize a blog as one of the most powerful tools for catalyzing their business advertising campaigns, driving new relevant traffic, leads and even sales.

Blogs are a brilliant way to improve search engine optimization results. SEO can increase online visibility of websites and webpages, in turn helping with the outreach of your marketing. Not only can blogs improve your SEO but they provide content which can educate, inform and be used as resources for your target audience.

Using Hashtags

social media spelt out in different colored letters on white background

Moving on, let’s talk about increasing outreach of social media marketing. Many business owners find that they post on their Instagram or Facebook but receive little to no engagement. This is where hashtags – when correctly used – can come in useful. Hashtags help to categorize your posts on social media. When someone searches for specific content on a platform such as Instagram, Twitter or Facebook, they may see your post. For example, if they looked for ‘fitness tips’ on Instagram and you added the hashtag ‘fitness tips’ on your post, your content will be included in this category. When creating hashtags, think of relevant, but commonly searched phrases or keywords for the best results. Instagram will automatically display the amount of posts used for each # tag, which provides an indication on a # tags popularity, within a given niche. Useful hashtags can increase customer engagement.

Automate E-mail

As part of your digital marketing campaign, you are probably using email marketing. This is brilliant for building your relationship with customers and driving traffic to your website or social media pages. However, some business leaders feel that they aren’t getting the outreach they desire with their email marketing campaigns.

This is probably because they are only sending a handful of messages a day and delivering irrelevant content to customers, resulting in a low open rate. To resolve this issue, try using a free email blast service. This type of software can automate a key part of your digital marketing efforts, sort customers into categories and only send them relevant content. Plus, deliver reports on how the email marketing campaign is performing, allowing you to make data-driven decisions and changes. Not only will you increase your outreach with an automated business email service, but also improve your marketing campaign overall.

Make A Podcast

a man creating a podcast on an apple macbook

Podcasts have become increasingly popular in recent years and entrepreneurs have started using them to attract more clients/customers to their business. They have several different benefits that can help your marketing campaign’s outreach. For starters, they allow you to connect with your customers on a more personal level, increasing their loyalty to your brand. Next, they are relatively cheap to produce and share with a large audience. Finally, you can showcase your expertise in your podcast, establishing yourself as a pioneer of the industry.

Consistency Is Key

Want to really increase the outreach of your online marketing strategy? The key is consistency. Create useful or informative content around your niche or area of expertise. Grow social media presence, by sharing this new content on a regular basis. Don’t give up on your email marketing but schedule regular e-news campaigns. Experiment to see what does / doesn’t connect with audience. Test, learn and make changes to grow. Success won’t come overnight. Those who have done well have persisted and experimented to find out what works, where others have given up.

Partner With Others

It’s incredibly helpful to join arms with another company or organization, as you can share your audiences and support one another. This kind of relationship is mutually beneficial, increasing the outreach of both your businesses. It might also be worth partnering with an online influencer. These people have an already-engaged audience.

These are some of the best ways to optimize the outreach of your digital marketing campaign. Overall, it can be difficult to stand out from the competition, but through consistency and persistence and following a best practice process, you’ll see results eventually.