{"id":3038,"date":"2022-01-26T21:47:09","date_gmt":"2022-01-26T21:47:09","guid":{"rendered":"https:\/\/www.fastmetrics.com\/support\/?p=3038"},"modified":"2022-12-27T16:28:38","modified_gmt":"2022-12-27T16:28:38","slug":"a2p-10dlc-messaging","status":"publish","type":"post","link":"https:\/\/www.fastmetrics.com\/support\/a2p-10dlc-messaging\/","title":{"rendered":"A2P 10DLC Messaging Explained"},"content":{"rendered":"<h3 style=\"text-align: center;\">What Is A2P 10DLC Messaging?<\/h3>\n<p>Firstly, the acronym A2P 10DLC stands for;<\/p>\n<ul>\n<li style=\"text-align: left;\"><strong>A2P <\/strong>&#8211; Application 2 Person<\/li>\n<li style=\"text-align: left;\"><strong>10DLC <\/strong>&#8211; 10 Digit Long Code<\/li>\n<\/ul>\n<p>More simply, 10DLC just means a regular phone number.<\/p>\n<p>What is A2P 10DLC used for? This is a new protocol that changes how businesses which utilize <a href=\"https:\/\/www.fastmetrics.com\/support\/metricvoice-chat-instant-messages\/\">applications to send messages<\/a> to communicate with individual phone users, have to go about doing just that. This is a recent change. It supersedes previous options of short codes and the standard 10DLC protocols. So, the way in which businesses and companies that <a href=\"https:\/\/www.fastmetrics.com\/support\/metricvoice-how-to-send-sms\/\">send text messages (SMS)<\/a> and also outbound MMS, is changing and there are new requirements.<\/p>\n<p>Note: As a provider of A2P messaging, users of <a href=\"https:\/\/www.fastmetrics.com\/metricvoice\">Fastmetrics metricVOICE<\/a> texting functions have been notified of requirements. For any further questions, please contact <a href=\"mailto:support@fastmetrics.com\">support@fastmetrics.com<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3039\" src=\"https:\/\/www.fastmetrics.com\/support\/wp-content\/uploads\/sites\/4\/2022\/01\/Female-and-male-texting-each-other-via-mobile-phone-1024x682.png\" alt=\"Female and male texting each other via mobile phone - A2P 10DLC update\" width=\"525\" height=\"350\" srcset=\"https:\/\/www.fastmetrics.com\/support\/wp-content\/uploads\/sites\/4\/2022\/01\/Female-and-male-texting-each-other-via-mobile-phone-1024x682.png 1024w, https:\/\/www.fastmetrics.com\/support\/wp-content\/uploads\/sites\/4\/2022\/01\/Female-and-male-texting-each-other-via-mobile-phone-300x200.png 300w, https:\/\/www.fastmetrics.com\/support\/wp-content\/uploads\/sites\/4\/2022\/01\/Female-and-male-texting-each-other-via-mobile-phone-768x512.png 768w, https:\/\/www.fastmetrics.com\/support\/wp-content\/uploads\/sites\/4\/2022\/01\/Female-and-male-texting-each-other-via-mobile-phone-624x416.png 624w, https:\/\/www.fastmetrics.com\/support\/wp-content\/uploads\/sites\/4\/2022\/01\/Female-and-male-texting-each-other-via-mobile-phone.png 1280w\" sizes=\"auto, (max-width: 525px) 100vw, 525px\" \/><\/p>\n<h4 style=\"text-align: center;\">Explainer Video: A2P 10DLC Messaging<\/h4>\n<p>So why has this change been made to text messaging protocol now? What does it mean for businesses, carriers and users? More on that below, in this excellent (less than 5 minute) explainer video from the <a href=\"https:\/\/www.youtube.com\/channel\/UCIVtauXAHlzytsjNJ0jJo1g\" target=\"_blank\" rel=\"noopener\">Blue Collar Nerd<\/a>.<\/p>\n<div style=\"max-width: 560px; margin: 0 auto 30px;\">\n<div class=\"video-wrapper\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/sfPXtP6ANME\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<\/div>\n<p><strong>Video transcript:<\/strong> What\u2019s going on everybody? It\u2019s Richard Kohberger here, the Blue Collar Nerd. So I have some complicated and arguably not great news for you. It involves congress and the FCC and mobile carriers like Verizon and AT&amp;T and you. It\u2019s something called A2P 10DLC.<\/p>\n<p>So what the heck is that? Well, 10DLC, that\u2019s a 10-digit long code. It\u2019s what non-telecom industry people and non-aliens would refer to as a regular phone number and A2P, that stands for \u201capplication to person\u201d. So this is a new protocol that changes how businesses using some sort of application to communicate with individuals, with people, need to go about doing that.<\/p>\n<p>So before this change, there were basically two routes that a company could use to send messages to its customers and we will think of them as like two roads. So one road was like a really major highway, like a paid turnpike and this turnpike was short codes. So if you\u2019ve ever received a text message from a business that came from like a five to six-digit phone number, that message came from this highway.<\/p>\n<p>Now the benefit of this big turnpike is that it\u2019s huge. It was built for this. So companies will get really high throughput, meaning they could send lots and lots of messages all at one time without having to wait. It also offered really good deliverability rates. So there wasn\u2019t a very high chance that a carrier like Verizon or AT&amp;T would filter that message because messages coming down this highway were considered more reputable.<\/p>\n<p>Now the downsides were that this highway, this turnpike was really expensive to use and you had to use these short codes, which weren\u2019t very personal. A lot of companies, especially local companies prefer to use regular phone numbers that appear to be from the area. So for those reasons, many companies used the other road, the 10DLC road. But this road was not built for this. This road is more like a just regular suburban backroad. So that means worst deliverability rates. There was a higher chance of your message getting filtered, lower throughputs. You can\u2019t send as many messages all at one time and because there was less of a process to get on this road, it meant that spammers were using it left and right.<\/p>\n<p>OK. So talks about doing something about this problem started a while ago. I want to say around 2018. So congressional leaders and the FCC, they were looking at these phone providers, Verizon, AT&amp;T, Sprint and they were saying, \u201cHey guys. You kind of need to do something about this.\u201d The carriers were like, \u201cOh, yeah, yeah, yeah. Don\u2019t you worry about it, don\u2019t you worry about it. We\u2019re on it.\u201d<\/p>\n<p>Then some time would pass and the FCC and congress would be like, \u201cGuys, we really need to do something about this,\u201d and the carriers are going to be like, \u201cOh, that? Oh, yeah. We\u2019re on that. Yeah. Don\u2019t even worry about it. We\u2019re going to take care of it.\u201d So finally the FCC and the congressional leaders, they said, \u201cHey, do something about this or we\u2019re going to be imposing a regulation.\u201d<\/p>\n<p>So this A2P 10DLC, this is the result of that. So the carriers have built a new road and it\u2019s not quite as small and dinky as the suburban backroad but it\u2019s not quite as big and expensive as the short code highway.<\/p>\n<p>So how this works is there\u2019s an initial registration process and registration fee. The registration fee is four bucks. It\u2019s not a big deal. I should rephrase. It\u2019s four bucks right now at 2:26 on June 8<sup>th<\/sup> of 2021. It could change. I\u2019m just giving you the information that is here right now. So once your brand is registered, you will be assigned a reputation score and that score basically says that you\u2019re legit. You\u2019re a real company and you\u2019re allowed to be sending text messages through this highway. Then after that, there\u2019s a $10 per month fee to stay registered and then there\u2019s a per text message surcharge and that surcharge is fractions of a penny.<\/p>\n<p>Now a caveat is that surcharge, that per text message charge, it\u2019s not universal. Different carriers charge differently and the charge comes from the receiving party\u2019s carrier, meaning when you the business sends a text message, unless you happen to know that person\u2019s phone carrier, you don\u2019t know exactly how much that text message is going to cost. Pretty sick, right? I know.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What Is A2P 10DLC Messaging? Firstly, the acronym A2P 10DLC stands for; A2P &#8211; Application 2 Person 10DLC &#8211; 10 Digit Long Code More simply, 10DLC just means a regular phone number. What is A2P 10DLC used for? This is a new protocol that changes how businesses which utilize applications to send messages to communicate [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[7],"tags":[],"class_list":["post-3038","post","type-post","status-publish","format-standard","hentry","category-phone"],"_links":{"self":[{"href":"https:\/\/www.fastmetrics.com\/support\/wp-json\/wp\/v2\/posts\/3038","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fastmetrics.com\/support\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fastmetrics.com\/support\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fastmetrics.com\/support\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fastmetrics.com\/support\/wp-json\/wp\/v2\/comments?post=3038"}],"version-history":[{"count":0,"href":"https:\/\/www.fastmetrics.com\/support\/wp-json\/wp\/v2\/posts\/3038\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.fastmetrics.com\/support\/wp-json\/wp\/v2\/media?parent=3038"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fastmetrics.com\/support\/wp-json\/wp\/v2\/categories?post=3038"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fastmetrics.com\/support\/wp-json\/wp\/v2\/tags?post=3038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}