1. E-commerce Online Security<\/h4>\n
Those who land on your website might buy from you online, if your e-commerce store is 100% secure. They don\u2019t want to hear that from you alone, but also from authoritative and third-party entities (think: Google Trusted Store, Norton Secured, astra, Signifyd, GeoTrust, TRUSTe, Comodo). For this reason, ensure you run a certified online store with a secure system stamp.<\/p>\n
![\"Person](\"https:\/\/www.fastmetrics.com\/wp-content\/uploads\/sites\/5\/2022\/10\/Person-sitting-at-desktop-computer-screen-doing-e-commerce-online-shopping.png\")
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You may want to design a trust-proof checkout page if you don\u2019t want to invest in expensive online security certification. Future Now outlines how you can create a secure checkout page. A study by the Baymard Institute also evaluated the most popular security seals for e-commerce websites<\/a> and their level of trust among customers. That can give you an idea of the certification to choose.<\/p>\n Your online store\u2019s checkout page should epitomize minimalism. Eliminate elements that don\u2019t help transactions take place. If you must add suggestions to the checkout page, ensure they enable related sales without affecting the focus of a current transaction. Amazon\u2019s checkout page is an excellent example of how clean and lean a checkout page should be.<\/p>\n If your customers find error messages barring them from proceeding during the checkout process, they\u2019re likely to give up. That\u2019s particularly the case if the error message appears two or three times. For this reason, ensure everything with credentials, such as phone numbers and ZIP codes, works. User feedback at this stage is critical. It\u2019s encouraged to ask for customer reviews<\/a> to identify pain points and problems in the checkout process.<\/p>\n You may have experienced this yourself; time waiting feels shorter when you know how long you have to wait. The same cannot be said if you’re just left waiting. Likewise, incorporating a progress bar into your checkout page, allows online customers to monitor time. Progress bars featuring page labels help customers know what\u2019s expected of them as they shop. For instance, they can tell how long it will take to place an order and the information they\u2019ll need to provide during checkout.<\/p>\n Customers might buy elsewhere if you leave them wandering around your online store, unsure about next steps you want them to take. Some customers may find their way around, but newbies and inexperienced users may struggle to find what they want. An easy way to lower exit rates is to provide directions on your checkout page.<\/p>\n There\u2019s no better way to do so than adding a call to action with concise wording like \u201cSubmit,\u201d \u201cNext Step,\u201d or \u201cBuy Now.\u201d These should be in highlighted to provide customers with the incentive they need to proceed to checkout. Be precise with the wording, and ensure it relates to the action you want users to take. Avoid anticipating the process with wording like \u201cOrder Now\u201d when customers are still halfway through the process. Calls to action should be clear to spur your customers into taking the desired action.<\/p>\n The last thing you want when shopping in an online store is unwanted items or quantities in your cart. Then being unable to fix it. When this happens, most people opt out of the shopping cart, not wanting to spend on items they don\u2019t need. As an online store owner or manager, you could be missing out on revenue by having a checkout page that doesn\u2019t allow customer edits. Ensure everything on your e-comm checkout page is editable.<\/p>\n Avoid mandatory sign-up. Not everyone who shops on your website wants to subscribe to your emails or share their identity. Some are one-off buyers who prefer the relative anonymity online shopping offers. Such shoppers are likely to look elsewhere if your store has mandatory sign up. A study by Econsultancy<\/a> highlighted that eight out of the top ten American retailers allow guest checkouts. Over 25% of online shoppers point out that they\u2019re likely to abandon an online store with mandatory registration. Once again, the rule of thumb is to make it easy for customers to buy. Think of it this way; what is your pick between collecting customer data and making more online sales?<\/p>\n From a marketing perspective, e-news is excellent if you want customers to be reminded of your brand, products or services<\/a>. This plays a critical role in relationship building, customer aquisition and conversions. Signing up for a newsletter is something few online shoppers appreciate, especially if it’s via a pop-up that occurs during checkout. An opt-in at the last step of the checkout or none at all, is a better solution.<\/p>\n Your customers should be able to pay for items in different ways. That should be the case for online stores too. Allowing multiple payment options and flexibility here, enables more people to buy from your site.<\/p>\n For any e-commerce retailer, securing sales ASAP is great. However, your customers may not be as ready as you are – especially for products or services which require larger commitments. Allowing them to save their carts for later, is an excellent strategy to not lose a customer who may come back to purchase at a later time. Consider sending automated emails as reminders of the items in their saved cart.<\/p>\n There will always be cases where some online customers don\u2019t understand directions or your checkout process. Additionally, customers may have unanswered questions about their online shopping UX, from personal data collection<\/a> to shipping information.<\/p>\n Live chat support can help you support and resolve these type of online customer inquiries. (At a minimum, provide a solid FAQ page<\/a> answering common questions). Incorporating live chat into the buyer funnerl or checkout page allows customers to ask you questions as they complete the buying process. When they have answers, customers are more likely to convert. The chat operator can also suggest related items or upsell.<\/p>\n Since 2002, Fastmetrics is the Bay Area’s only dedicated business ISP<\/a>. We provide telecommunication services in California and the San Francisco Bay Area. Reliable service – backed by better live and local support. From install to 24-7 proactive monitoring, get treated like a VIP customer. Not a number by a faceless call center. We specialize in managed business internet and phones<\/a>, dedicated high speed business fiber internet<\/a>, business WiFi<\/a>, SIP voice<\/a> solutions \/ UCaaS and managed network services. We are a Microsoft and Cisco Meraki<\/a> Partner. Our team are Certified Cisco Specialists, Ubiquiti Enterprise Wireless Accredited and Polycom Authorized Solution Advisors. We take care of your business network, so you can focus on growth.<\/p>\n What To Include In An E-Commerce Checkout Studies indicate that most online shoppers don\u2019t browse beyond the first page during checkout. This high exit rate at checkout stage may be common, but many websites lack vital elements that can improve online customer retention and conversions. To enhance the user experience on your e-commerce website, there\u2019s […]<\/p>\n","protected":false},"author":3,"featured_media":3254,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[2,1],"tags":[],"class_list":["post-3253","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-tech"],"_links":{"self":[{"href":"https:\/\/www.fastmetrics.com\/blog\/wp-json\/wp\/v2\/posts\/3253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fastmetrics.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fastmetrics.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fastmetrics.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fastmetrics.com\/blog\/wp-json\/wp\/v2\/comments?post=3253"}],"version-history":[{"count":0,"href":"https:\/\/www.fastmetrics.com\/blog\/wp-json\/wp\/v2\/posts\/3253\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fastmetrics.com\/blog\/wp-json\/wp\/v2\/media\/3254"}],"wp:attachment":[{"href":"https:\/\/www.fastmetrics.com\/blog\/wp-json\/wp\/v2\/media?parent=3253"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fastmetrics.com\/blog\/wp-json\/wp\/v2\/categories?post=3253"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fastmetrics.com\/blog\/wp-json\/wp\/v2\/tags?post=3253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}2. Minimize Data Entry<\/h4>\n
3. User Journey Testing<\/h4>\n
4. Include a Progress Bar<\/h4>\n
5. Call-to-action<\/h4>\n
6. Allow A View\/Edit Shopping Basket Feature<\/h4>\n
7. Allow Guest Checkout<\/h4>\n
\nAvoid subjecting your shoppers to a lengthy signup process or asking them to provide their details during checkout.<\/p>\n8. Avoid Unnecessary Marketing During Checkout<\/h4>\n
![\"Avoid](\"https:\/\/www.fastmetrics.com\/wp-content\/uploads\/sites\/5\/2022\/10\/Avoid-e-marketing-pop-ups-during-online-shopping-checkout.png\")
<\/p>\n9. Multiple Online Payment Options<\/h4>\n
10. Cart-saving Options<\/h4>\n
11. Provide Live Chat Support<\/h4>\n
About Fastmetrics, Inc. Building & Business ISP<\/h4>\n
![\"Microsoft](\"https:\/\/www.fastmetrics.com\/assets\/images\/microsoft-partner-black.webp\")
\u00a0 \u00a0 \u00a0 ![\"Cisco](\"https:\/\/www.fastmetrics.com\/assets\/images\/cisco-certified-specialist.webp\")
\u00a0![\"Ubiquiti](\"https:\/\/www.fastmetrics.com\/assets\/images\/Ubiquiti-Enterprise-Wireless-Admin-Training.png\")
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